Alarm Dealer Training

ALARM DEALER TRAINING & CONSULTATION

Training & Development

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Existing Alarm Dealers: Are you prepared to do what it takes to bring your dealership to the next level? The Experts Know! LLC, can help you get it done.

Our mission is to enable quality alarm dealerships to increase productivity and performance through field proven training methods. Our In-Company training solution is all about your organization. We can work with you to identify your individual and company wide training needs to deliver a course that meets your needs. Informed consumers deserve well-trained quality alarm dealers. Make sure your people have the right skills to make your strategy happen.

Startup Dealer?
So you want to own and operate an “Alarm Company”.
What is your plan of attack?

Experts Know! will put you on the correct path to success with our comprehensive startup consultation. You will have all the information necessary to shape and build your company from A to Z, without having to make the same mistakes as others that attempted this process by trial and error.

As we have traveled the country helping alarm dealerships grow, we have been contacted by many existing and startup alarm companies, asking if we have a program available that they can review and study at their own pace.

Experts Know! has always found this to be a great concept and began the major undertaking of creating a comprehensive course that can be easily assimilated over two years ago. This course is now ready to support the dealers that need it.

Our comprehensive training program has proved to be easily repeatable as the dealers that have adopted these methods have experienced instant success in recreating these highest in the industry standards.

Take a look at the many modules that are in the course listed below and remember that these concepts were not developed by some pencil pusher, but have been field proven by a team of some of the best in the industry. It is also important for you to know that we don’t just tell you about these methods but also take the time to teach you how to learn and perform each.

This is the most complete course ever created for our industry and you will find it both affordable and exactly what you were looking for.

Determine your training needs (Startup or Existing Alarm Company)
Standards that have been set (Accomplishments in Numbers)
What dealers are saying about Experts training program
Field Proven Training Modules
Proper Dealer Training Order
Explanation of the “Month to Date” and “Annual Reports” (Managers Crystal Ball)
Explanation of three currently reproduced models (Repeatable Program)
Full “Annual Report” of an active division using our business model
90 Day startup report of a new alarm company using our program
All costs and funding recovery model of a "from scratch" 90 day startup, that took on our Experts Know! training program
30 Day report of an existing alarm company that adopted our program
Complete management structure for a promotional alarm dealership
Example startup tasks for a new promotional sales division
Identifying types of successful candidates for employment
Suggested pay programs for a promotional sales manager
Daily responsibilities of the sales manager
Sample classified ads for attracting effective candidates
Suggested pay programs for promotional sales representatives
Suggested pay programs for a phone room leads manager
How to comply with the National “DNC” (Do Not Call List)
Example of actual leads produced and manpower needed to reproduce it
Suggested pay programs for phone room appointment setters
Field proven “Telemarketing Script”
Psychology of performing an effective telemarketing appointment
Confirmation programs for highly workable leads
Sample filled out lead distribution card
Suggested pay programs for the installation department manager
Responsibilities of the installation manager
Suggested pay programs for installers
Explanation of a “Quality Assurance Checklist” for installations
Example “Quality Assurance” checklist
Inventory controls for equipment stock and supplies
The “Fix Department” (Creating accurate paperwork)
Daily accountability and team building meetings
Ten day sales representative training schedule
Eight (8) steps to a quality sale
Psychology of a properly done “Door Knock” sale
Body Language for “Door Knock”
Door Pitch (Field proven, deft, highly effective)
Creating the “Greed”
"Cost Analysis” verbiage and psychology
Sample layout of a properly constructed “Cost Analysis”
Creating the “Need”
Explanation of a properly constructed “Book Presentation”
Understanding and removing the seven (7) possible objections
Constructing a proper “Walk Through” (System Design)
Creating possession of the system during the “Walk Through”
Sample Security Evaluation
How to create a “Residential Referral Program” that works
Sample RRP (Residential Referral Program) fill out sheet
Explanation of a “Pre Pay” discount program
Example “Pre Pay” breakdown sheet
Creating an RCP (Residential Canvas for Leads Program)
Sample RCP (Residential Canvas for Leads Program) fill out form
Creating a Door to Door “Safety Information” campaign
Example “Security Tips” form to be used during “Safety Information Campaign”
Sample certificate for “Insurance Discount Request” to pass on to clients
Example of “Referrer Payment Request Form”
Loading a payroll and commissions database
Explanation of commission bonus requests
Sample “Extra Commission Request” form for payroll controls
Example “Promotional Sales Price List”
Individual Goal Setting
Examples of “Motivational Bonus Contests” for your sales team
Example “Bonus Contest Payment Request” tracking form for managers
“Paid Time Off” (PTO) program eligibility
Sample motivational “Monthly Sales Board” and its controls
Sample “Daily Sales Log” form for managers and owners accountability programs
Example of a filled out “Daily Sales Log” form
“Month at a Glance log” for aiding the sales manager in daily lead distribution decisions
Example filled out “Month at a Glance” log
Training the Trainer notes Day 1
Training the Trainer notes Day 2
Training the Trainer notes Day 3
Training the Trainer notes Day 4
Training the Trainer notes Day 5
Blank Monthly Sales Report (Computer Ready)
Blank Annual Sales Report (Computer Ready)
All Control Forms (Computer Ready)
Choosing between Independent or Authorized Dealer Programs
SDM’s listing of Authorized Dealer Programs and contacts
How to Pre-Wire a New Construction Home
Parts Training
Working with Educated Consumers
Understanding Consumers Quality Controls
Marine Security Systems (alarms for boats & RV's)
Senior Citizen Emergency Call Systems

Alarm Dealership Training & Consulting

When it comes to realizing success in an industry that’s been around as long as ours has, we are constantly looking to set ourselves apart from our competitors.

Our first inclination is always to re-invent the wheel.

To achieve the results you are looking for, you would be better off to pave the road!

About the Course Author

Matthew is a 27 year veteran of the alarm industry. He has served as an installer, salesman, licensed alarm company owner, monitoring station designer and the promotions and marketing director with one of the world’s largest security firms during his career.

Since founding The Experts Know! LLC, he has traveled the country training existing alarm company owners and startup dealers as well, on the solid and field proven training they need, to create numbers that they have only dreamed of in the past.

Many have requested an opportunity to get a copy of the program for self study as they develop their businesses. After three years in development this course is now ready to support the dealers that need it.

His comprehensive training program has proved to be easily repeatable as the dealers that have adopted these methods have experienced instant success in recreating these highest in the industry standards.

This Self Study Alarm Dealer Course is so comprehensive it can serve as your complete business plan!

Order the complete course by using the provided secure link below.

Your order will be acknowledged TODAY and shipped via electronic file transfer TODAY!

Only $450.00

Order Now with the Secure Add to Cart Link Above!

Questions?

The Experts Know! Alarms
1715 NW Market St.
Seattle, WA 98107
360-588-2120

Hiring- A sales manager is only as good as their ability to hire new employees. Learning to hire quality employees is multi- faceted endeavor with an emphasis on time management. Seek out the best concepts in ad writing, ad placement, cost controls, ad calls, interview process, time management and employee retention.

Training- Buildings that last the longest are built on the most solid foundations. New hires are evaluating their future with the company on their ability to learn the job as quickly as possible, and to make themselves productive members of a team. Experts will teach you methods of training, and help you add structure and accountability to your in house training programs.

Scheduling- Understanding time management and scheduling, allows you to get the most out of each day without sacrificing or delaying other tasks. A manager must be able to perform all necessary roles without the sinking feeling of never being able to catch up. An employee must be able to attend training and meetings and still be able to use the available workday productively.

Pay Plan- Experts will introduce you to some of the most cutting edge and motivating pay-plans in the industry. If your pay and commission structure is not consistently benefiting the company and its employees equally, it is time to learn about alternative concepts.

Time Management- Explore how all the necessary growth in your Management, Sales and Marketing divisions can be accomplished, taught and maintained on a daily basis, while affecting your bottom line positively from day one.

Accountability- Accountability programs are controlled by both supervisors and the employees that are holding themselves accountable to the highest standards. Learn how to make these programs work for all parties involved. When accountability programs are administered improperly they will create the perception of baby-sitting. When done properly they will provide pride in workmanship, a feeling of accomplishment, and job security.

Reports- Accurate and comprehensive daily record keeping and periodic reports to teammates and officers of the company will keep all players on the same page. Experts can help you design a custom database that will take minimal time for a team manager to maintain. Experts will teach you how to share this information with your superiors and employees alike. A comprehensive daily report is a “Crystal Ball” and will guide your individual training needs.

Forms- There is no need to reinvent the wheel. Experts include a complete database of the forms necessary to maintaining daily training and record keeping in our industry.

Lead Runners- Develop your lead runners as specialists in the art of the first visit close. All aspects of lead runner’s daily requirements are taught, from time management to the actual processes of:

Rapport.
Body Language.
Equipment Presentation.
Product Knowledge.
Cost Analysis.
Creating the Greed.
Creating the Need.
Assumption.
Walk Through.
Creating Possession.
Take-Away’s.
System Design.
Parts Sales.
Pre-Pays.
Paperwork.
Cancel Killers.
Self-Generating. (Sales without leads)

Motivation- Learn the methods for team motivation which include employee acknowledgment programs, bonus programs, team display boards and most important, earning genuine loyalty and respect as a manager.

Bonus Programs- Explore new concepts for employee bonus programs that work in conjunction with production growth, without becoming expected and repetitive. Learn how to create the budget for these programs and manage them from request for funding to distribution of bonus awards.

Meetings- Productive team meetings are a privilege and something to look forward to. Are your employees seeing the opportunity to get together with teammates and grow as positive? If your answer is anything less than an exuberant YES, you should be looking for methods of creating positive and constructive team meetings.

Goal Setting- Individual goal setting is the most important tool a quality sales manager has at their disposal, for growing a consistent and loyal employee. It allows you to get to know an individual’s hopes and dreams on a personal level, while helping them to accomplish the steps necessary to success. Experts can review any existing goal setting programs or concepts that you have in place and suggest alternative ways to manage this program.

Lead Production- Explore field proven programs that have been created to increase your dealerships lead production. Residential Referral Programs, Canvas Lead Production, Exhibition Lead Production and Preferred Partner Programs are a few of the methods that should be learned.

Protocol-Consistent handling of each possible situation creates accountability. Learn to teach employees how to report in on all aspects of daily work. Teach employees how any breach in protocol will be recognized and addressed in a constructive manner.

Canvasser’s- Masters of the doorstep with proficiency in all the modules above. Teach your canvasser’s not to burn doors, and to stop turning their jobs into door to door sales. An effective canvasser should speak to only four homeowners to put two on paper. This is taught through constant roll playing and attitude adjustment in the arena of creating opportunity. Explore field proven methods of converting your canvasser’s into an elite team of productive experts with a high quality of life as a reward.

Telemarketing- Time tables, concepts and controls for development of an in house telemarketing department for creation of sales and promotion leads.

I have only begun to scratch the surface of all the things that need to be considered when opening an Alarm Company. Set yourself a consultation with an industry expert that can help you decide on the complete structure. This way your chosen path will have continuity and flow, while saving you time getting to where you are going as a competitor in a complicated but lucrative venture.